White House Black Market

Ryan Travis Christian / Debora Delmar Corp / Ann Hirsch / Alison Veit
12/19/15-1/30/15
Reception 12/19/15 7-10PM
PRESS RELEASE

 

WHBM_deb_new
 
White House Black Market, 2015 Installation view
White House Black Market, 2015
Installation view

Debora Delmar Corp. Centrepiece, 2014-15 Neck pillows, pepper grinder, real and fake pearls
Debora Delmar Corp.
Centrepiece, 2014-15
Neck pillows, pepper grinder, real and fake pearls
Debora Delmar Corp. Centrepiece (Detail), 2014-15 Neck pillows, pepper grinder, real and fake pearls
Debora Delmar Corp.
Centrepiece (Detail), 2014-15
Neck pillows, pepper grinder, real and fake pearls
Debora Delmar Corp. Centrepiece, 2014-15 Neck pillows, pepper grinder, real and fake pearls
Debora Delmar Corp.
Centrepiece, 2014-15
Neck pillows, pepper grinder, real and fake pearls
Debora Delmar Corp. Centrepiece (Detail), 2014-15 Neck pillows, pepper grinder, real and fake pearls
Debora Delmar Corp.
Centrepiece (Detail), 2014-15
Neck pillows, pepper grinder, real and fake pearls
Alison Veit Miriam, 2015 Ink and hydrocal on canvas
Alison Veit
Miriam, 2015
Ink and hydrocal on canvas
Alison Veit Miriam, 2015 Ink and hydrocal on canvas
Alison Veit
Miriam, 2015
Ink and hydrocal on canvas
White House Black Market, 2015 Installation view
White House Black Market, 2015
Installation view
Ann Hirsch Semiotics of the Camwhore, 2014/2015 Digital video, custom USB 6'43"
Ann Hirsch
Semiotics of the Camwhore, 2014/2015
Digital video, custom USB
6’43”
Ann Hirsch My Skinny Little Jewish Wedding, 2014/2015 Digital video, custom USB 3'30"
Ann Hirsch
My Skinny Little Jewish Wedding, 2014/2015
Digital video, custom USB
3’30”
Ann Hirsch Yuppie Life, 2014/2015 Digital video, custom USB 2'17"
Ann Hirsch
Yuppie Life, 2014/2015
Digital video, custom USB
2’17”
White House Black Market, 2015 Installation view
White House Black Market, 2015
Installation view
Ryan Travis Christian Vandermere (FRD #1), 2011 Graphite, color pencil on paper
Ryan Travis Christian
Vandermere (FRD #1), 2011
Graphite, color pencil on paper
White House Black Market, 2015 Installation view
White House Black Market, 2015
Installation view
Alison Veit Angela, 2015 Ink on canvas
Alison Veit
Angela, 2015
Ink on canvas
Alison Veit Adrienne, 2015 Ink and hydrocal on canvas
Alison Veit
Adrienne, 2015
Ink and hydrocal on canvas
Alison Veit Adrienne (Detail), 2015 Ink and hydrocal on canvas
Alison Veit
Adrienne (Detail), 2015
Ink and hydrocal on canvas
White House Black Market, 2015 Installation view
White House Black Market, 2015
Installation view

Ryan Travis Christian Grab A Coaster, 2013 Graphite on paper
Ryan Travis Christian
Grab A Coaster, 2013
Graphite on paper

 
 
White House Black Market

1

Business Strategy and Competitive Differentiation

 

We know our customer and are dedicated to making her “look and feel beautiful.”     We believe the continued success of our brand will be driven by our commitment to making our customers “look and feel beautiful” by offering distinctive merchandise with a superior level of personalized service. We have concentrated our marketing and merchandising efforts on women between the ages of 30 and 50 who seek distinctive apparel in order to project a contemporary, feminine, and youthful self-image. Internally, we refer to our target customer as “Sydney” and believe she represents a middle-to-upper income woman who is well-educated, active, and appearance-conscious. She considers herself to be (cont’d)

 

every sydney is different but theyre all looking for the same thing – confidence of course!

 

sydney is very sad when sales people dont help her

i dont really remember what sydney was like

just a regular woman

not like doofusy or anything

and she was like in her 30s maybe ? and thin -ish

the point was that sydney wasnt defective — just that any woman can benefit from the ease and high style of WHBM

 

 

2

 

feminine and sexy, with a youthful attitude, regardless of her age. We believe Sydney looks to White House — Black Market to provide her with clothing that is fashionable and appropriate for the occasion and enables her to express the fun and original side of her personality and lifestyle.

 

 

a very dark period

so neurotic

you just lose faith in humanity and are totally in a vacuum

wondering if youre othering yourself

i would sit in my car before going in and just cry hahha

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